Target RBC MasterCard In The Works

Canadian shoppers were excited to hear Target was coming up north after they acquired 189 Zellers sites across the country back in 2011.  Target will begin opening stores in early 2013.

Now Target enthusiasts have another reason to get excited, with the announcement that Target is bringing its popular REDcard rewards program to Canada.

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Today, Target Canada announced its customers will receive an additional 5% off every day when shopping at Target with its REDcard products, which include the Target Debit Card and Target RBC MasterCard.

Target RBC MasterCard

Similar to the REDcard Rewards loyalty program in the U.S., the additional savings – which apply to almost everything at Target – will be applied instantly at time of purchase.

“We’re excited to bring the unique Target shopping experience to Canada and offer guests quality products at affordable prices. Our REDcard 5% Rewards loyalty program is an important part of this commitment, and will ensure that our Canadian guests enjoy additional everyday savings when they shop at Target,” said Tony Fisher, president, Target Canada.

Target Canada will issue the Target Debit Card, which links to the cardholder’s existing chequing account and can be used only at Target stores in Canada.

Royal Bank of Canada will issue the no-annual fee Target RBC MasterCard, which offers cardholders not only REDcard 5% Rewards at Target, but also the ability to earn Target gift cards based on their purchases outside of Target.

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“RBC is proud to team up with Target as it enters the Canadian marketplace and offer enhanced savings to their guests,” said Linda Mantia, head, Credit Cards and Payment Solutions, RBC.

Target has announced plans to open 125 stores across Canada starting in March/April 2013. Beginning in early 2013, in advance of store openings, Canadian guests can apply for both REDcard products online.

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Applications for the Target RBC MasterCard will also be available in RBC branches at that time. Once Target stores are open, Canadian guests will be able to apply for both REDcard products in store.

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