Loyalty Programs

On last night’s edition of CBC Marketplace – The People vs. Air Miles – I tried to help Air Miles collectors fight back against the loyalty company and redeem their reward miles before they expired at the end of the year. We filmed the episode in Toronto four weeks earlier, but the day before it was…

Air Miles is Canada’s largest loyalty program with more than 10 million active collector accounts across the country. There are two ways to collect Air Miles: Cash Miles and Dream Miles. Before we explain the difference let’s quickly recap how the Air Miles program has evolved to get to this point. Several years ago Air…