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Loyalty Programs

New PC Optimum Program: A Loyalty Behemoth Is Born

Loblaws began integrating PC products onto Shoppers Drug Mart shelves soon after acquiring the pharmacy chain in March 2014, but the two Canadian retail giants have kept their loyalty programs apart. That changes February 1, 2018 when PC Plus and Shoppers Optimum will officially become the PC Optimum program. I’ve spent the better part of…

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