Archive for July 2014
Have Loyalty Programs Gone Too Far In Pursuit Of Your Data?
Retailers collect an obscene amount of data on their customers and they use loyalty programs such as Air Miles and Aeroplan to gain additional insight into our shopping habits and spending patterns. Consumers want to know what data is being collected about them and want retailers who offer loyalty programs to ask for permission before…
Read MoreTrueEarnings Card discontinued as Costco, Amex end partnership
In 1999, American Express became the first and only credit card accepted at Costco warehouse clubs. The long standing partnership included a co-branded card for consumers and small business owners known as the TrueEarnings Card from Costco and American Express. That relationship appears to have ended as American Express confirmed it will no longer be…
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