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Archive for June 2014

How Retailers Use Rewards To Shape Consumer Behaviour

Scanning the weekly flyers and clipping coupons is a great Canadian tradition but, like the landline telephone, VCRs and analog TV, coupons and flyers are on their way out.  Retailers are moving online and developing smart phone applications to get more personal with their offers. Rapid advances in technology, coupled with the rise of social…

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