Archive for June 2014
How Retailers Use Rewards To Shape Consumer Behaviour
Scanning the weekly flyers and clipping coupons is a great Canadian tradition but, like the landline telephone, VCRs and analog TV, coupons and flyers are on their way out. Retailers are moving online and developing smart phone applications to get more personal with their offers. Rapid advances in technology, coupled with the rise of social…
Read MoreAir Miles eVoucher Breathes New Life Into Rewards Program
I used to be a big-time Air Miles collector – taking advantage of bonus offers at Safeway, double-dipping with an Air Miles credit card, and then redeeming miles for $20 Shell gas gift certificates. But ever since Air Miles devalued its program by increasing the amount of miles needed to get rewards, I’ve barely used…
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