Plum Rewards Review

Plum rewards is a loyalty program offered by Chapters/Indigo that allows members to collect points in-store and enjoy the best prices on books online.  The program is free to join, and there are no annual membership fees.

You can join Plum rewards online, or you can become a member in any Chapters/Indigo store by providing your name and a valid e-mail address or mailing address and telephone number.

Your membership is valid at any Indigo, Chapters, Coles, Indigospirit, World’s Biggest Bookstore, SmithBooks and The Book Company locations, and online at

Earning Plum Rewards

Earning Plum rewards is simple.  Show your rewards card each time you make a purchase in-store.  Your points will automatically be awarded to your account.

Earn 10 Plum rewards points for virtually every dollar spent.  You can earn rewards on most items, however, there are some exceptions.  Plum rewards are not awarded on electronics, Starbucks/Indigo Café Food & Beverages, irewards memberships, eBooks and gift cards.

Plum rewards are not awarded for online purchases, but members can save up to 5% off books at  Bonus points offers may also be available on items purchased online.

Redeeming Plum Rewards

You can redeem your Plum rewards points towards in-store purchases as soon as you reach the first redemption level (2,500 points for $5). Simply present your Plum rewards card at cash during your purchase and tell the store associate that you want to redeem your Plum rewards points.

  • 2,500 points = $5
  • 4,500 points = $10
  • 8,500 points = $20
  • 20,000 points = $50
  • 35,000 points = $100

35,000 points is the maximum that members can redeem in a single transaction.  The products and services eligible for Plum rewards points redemption are posted at online and are updated on a periodic basis.  Currently, purchases made online are not eligible for point redemptions.

Keeping Your Plum Rewards Account Active

Your account will remain active if you have collected at least one Plum rewards point, purchased online using a Plum rewards card or redeemed Plum rewards points within the past 12 months.

The easiest way to keep your membership active is to make at least one qualifying purchase every 12 months.  If your Plum rewards account is inactive for 12 months, your account will expire and all accumulated plum rewards points will be forfeited.   Aeroplan has a similar expiry policy.

Viewing your points balance is easy – it’s printed on your receipt when you shop in-store with your Plum rewards card.  You can also view your balance online when you sign into your account.

Final Thoughts

If you regularly shop at Chapters/Indigo stores, it makes sense to carry the Plum rewards card in your wallet or add it to your mobile app.

As with most loyalty programs like Shoppers Optimum and PC Points, the rewards are fairly limited unless you can find away to boost your earnings with an affiliate credit card, or take advantage of bonus points.

With the regular $1 to 10 point ratio, you will need to spend $850 on books in order to get $20 in value back from the Plum rewards program.

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