WestJet’s Clever Marketing Trick

I’m fascinated with behavioural finance, which studies and attempts to explain why people make irrational financial decisions. One of those weird ticks people have is called loss aversion, whereby the pain of losing is psychologically more powerful than the pleasure of an equivalent gain. The folks at WestJet must also be fans of behavioural psychology…

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Don’t Leave Home Without Travel Medical Coverage

**This is a sponsored post written by me on behalf of BMO Insurance. All opinions are my own. Canadians enjoy a world-class public health care system that provides for many of our health related needs with one notable exception: your Canadian health insurance is limited outside of your home province and once you travel out…

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